"Nike Bras"
The Ask: Create a campaign that educates the consumer and builds trust with them in regards to our Nike Bras Collection.
What We Did: My team and I developed a campaign led by innovation. We focused on showing how when you put on a Nike Bra you feel alive and embraced.
My Role: As one of two writers, I co-created the narrative strategy, wrote the consumer leading line, created a messaging hierarchy system that spanned high-level attract placements down to retail fast lanes and .com placements, lead VO and athlete interviews, and wrote all social copy across multiple channels.
Consumer Facing Line: Engineered to Feel More You
Launch Motion: The leading motion assets that set the new look, feel, and tone for Nike Bras.
First Take Reviews: Three of our cast members sat down and did a review of their experience in the bra after wearing it all day on set.
Experienced By You Motion: Three of our cast members were captured outside moving in our Nike Bras to show the consumer how the bras move with your body.
In-Studio Hero Photography
On-Location Hero Photography
@NikeWomen Social Posts
Explore the world of Nike Bras 🕵️♀️ Created by experts with decades of experience, our bras were designed to give you options on options. From sizes that range from XS-4X, cups A-G, plunging necklines, natural silhouettes, and compressive support — we've got what your bra drawer has been asking for ✨
Find the bra that was Engineered to Feel More You in our Bra IG Shop 💥
Say ‘see ya’ to compromise 👋 Ranging in sizes from XS to 4X and cup sizes from A to G, Nike Alate, Indy, and Swoosh don’t make you choose between innovation and style — because Nike Bras are Engineered to Feel More You.
Find the perfect bra for you in our Bra IG Shop 💫
Look, we know finding the right size can feel daunting 😵💫
So we put together this video to help you find the perfect fit. And if you’re like us and need to watch a video a couple of times, hit save so you can easily come back to it.
Looking for more tips and tricks? Tap for our fit finder 💕
With non-digging straps, hourglass-shaped cups, and stretchy, soft fabric, Nike Alate was designed to be as flexible as your day 💫 Shop the whole bra collection in our IG Shop.
Emily Rose is a 32D and wearing the Nike Alate Trace Bra in a size medium.
We could tell you how great the Nike Swoosh is or we could just let Ifeoma, model and on-set comedian, take it from here 🎤 🎤
“This bra is GORGINA. Immediately when I put it on I knew that if the apocalypse happened right now, I’d be ready. If I had to book it for my life? I’m ready. It’s comfortable, durable, and strong. This bra ain’t going nowhere. She’s staying put.”
Tap to shop the Swoosh bra.
Ifeoma is a 44DD and wearing the Nike Swoosh in high support in a size 2X (C-E)
Say heeeeeyyyyy to Ifeoma, model and our on-set comedian 💕 after a full day in the Nike Swoosh Bra she gave us the 411 on what she loves about it.
Spoiler: it’s the velcro strap that keeps her SNATCHED 💥
Tap to shop the Nike Swoosh Bra collection ✨
Ifeoma is a 44DD and wearing the Nike Swoosh in high support in a size 2X (C-E)
The Nike Indy Plunge Cutout Bra is designed to bring out your bold side 😏 but still give you that secure fit 🤯
After hiking some trails 🥾 Mikaela, model and yoga enthusiast, had this to say about Nike Indy: “Indy is super comfortable, it fits great, and the color is perfect.”
Is this the elusive sexy-but-supportive bra you’ve been dreaming of? Get it in our IG Shop 💫
Mikaela is a 32A and wearing the Nike Indy Plunge Cutout Bra in a size small.
From dancing to moments of stillness see how Emily Rose, movement artist, shows off her Nike Alate Trace Bra 💫
Shop the whole bra collection in our IG Shop.
Emily Rose is a 32D and wearing the Nike Alate Trace Bra in a size medium.
Nike Indy has never feared the spotlight. Now it’s your turn to slip on this closet essential and embrace your body ❤️🔥
Tap to shop the Nike Indy.
Mikaela is a 32A and wearing the Nike Indy Plunge Cutout Bra in a size small.
From dawn to dusk, Nike Alate is the bra you’ll forget you’re wearing. So strap in and go after every goal on your to-do list 🤸♀️
Head to our IG Shop to give this seamless bra a try.
Emily Rose is a 32D and wearing the Nike Alate Minimalist Bra in a size small (C-E).
Nike Alate was made to be LIVED in. But like, we mean it. Whether you’re in a spin class 🚲 or strutting into the office, this bra was designed to feel like it was made for you 💥
Nike Alate comes in a ton of different silhouettes (because OPTIONS 💅) ranging in sizes XS-4X, and cups A - G. And don’t worry, every Alate Bra has that seamless feel, medium coverage, and open-back style.
So what are you waiting for? Head to our IG Shop to add this bra to your cart 😉
Jessa is a 34B and wearing the Nike Alate Minimalist Bra in a size small (A-C).
After a full day of moving in our seamless Nike Alate Bra, see what Jessa, artist and industrial designer, had to say about it 👀
Shop all the Nike Alate Bras in our IG Shop 💫
Jessa is a 34B and wearing the Nike Alate Minimalist Bra in a size small (A-C).
Them: You can’t have a bra that is stylish and supportive.
Us: Have you met the Nike Indy Bra?! 😏 😉
With a breathable design, easy-to-adjust straps, plunging necklines, and sizes ranging from XS-3X every silhouette of
Nike Indy was designed to make a statement no matter the vibe ❤️🔥
What are you waiting for? Head to our IG Shop and explore all the Nike Indy styles 🌬️💅 💁♀️
Sylvie is a 36DD and wearing the Nike Indy Bra in a size large.
Nike Swoosh has witnessed some of the greatest moments in sports, now it’s time for Swoosh to witness your greatest moments ✨
Head to our IG Shop to give this iconic bra a try.
Justine is a 34B and wearing the Nike Swoosh Bra in medium support in a size medium.
We got to hang around with Justine, a mindful movement student, and teacher, and see how the Nike Swoosh empowers her to move in her own way 💥
Want to try the Nike Swoosh? Head to our IG Shop.
Justine is a 34B and wearing the Nike Swoosh On the Run Bra in a size medium.
Sometimes you just want an extra ✨ flair ✨
Enter Nike Indy 💥 Built with all the straps, super soft fabric, v-silhouettes, and mesh panels, Nike Indy is not only a fashion statement piece — it’s also made to maximize breathability 🌬
Check out our IG Shop to explore our full bra collection.
Mikaela is a 32A and wearing the Nike Indy Plunge Cutout Bra in a size small.
Whether you’re doing a HIIT class or hiking, know that Nike Swoosh will always give you that compressive feeling that makes you want to push your limits. But beyond the right feel, let's hear some commotion for the back pocket the Nike Swoosh On the Run Bra has 🤯 We're putting our phone back there and Justine is putting crystals 🫶
Head to our IG Shop but also tell us what you’re putting in that secret pocket 👀
Justine is a 34B and wearing the Nike Swoosh On the Run Bra in a size medium.
We’ve all been there. You’re out running or hiking and have nowhere to put your phone so your boobs become pockets. Well not anymore 💥 Our Nike Swoosh On the Run Bra has a back pocket so you can store your keys, phone, crystals, or whatever the heck you want 🥳
And just like all other Nike Swoosh bras it comes in that iconic racerback silhouette and has enough support to keep the girls locked in place 🔒
Head to our IG Shop to check out our full bra collection.
Justine is a 34B and wearing the Nike Swoosh On the Run Bra in a size medium.
Our girl Sylvie, artist and engineer, was moving in a Nike Indy Bra. Check out her thoughts on our most stylish bra 💅 and tap our IG Shop to explore the full bra collection.
Sylvie is a 36DD and wearing the Nike Indy Bra in a size large.
The Nike Women Team:
VP of Global Women’s Team: Kam Yeh
Creative Directors: Caroline Bleeker and Tricia Chamberlain
Associate Creative Director: Martha Martinez
Art Direction: Claire Pedersen, Miyu Shirotsuka, Emily Lemmer, and Korina Wray
Copywriter: ME! and Brittnee Gregory
Social Copywriter: ME!
Digital Team: Olivia Bowman, Erica Cruz, Genevieve Poblano, and Annalou Vincent
@NikeWomen Social Team: Alexia Nahai and Hannah Steinhilber
Producers: Ruben Barton and Lauren May
Studio Manager: Matt Ripley
Account Managers: Courtney Vermaas and Bekah Serio
Creative Partners: Emily Lipson, OK McClausland, Charlie McHarg, Jackie Bao, Bob Hoste, Traci Copeland, Danasia Sutton, Rachel Lee, Sophie Haig
Production Company: Open Range