"Kobe 9 Protro"

The Ask: Create a campaign for the release of the Kobe 9 Protro.
What We Did: My team and I developed a campaign that dived deep into Kobe’s outlook on product creation when met with the game of basketball.
My Role: As the lead creative writer for Nike Basketball, I was in charge of creating the narrative strategy for the campaign, and also managed the digital creation for placements such as .com, e-mail, app, and OOH. One of my biggest focuses was tapping into the emotions Kobe used to be the best of the best. Those became pillars for how we created work against inspirational campaign work and product capture.

HERO VIDEO

OFF-BODY PRODUCT PHOTOGRAPHY

BEHIND THE DESIGN

You can find work live on @NikeBasketball.

The Team:
VP of Global Men’s Team: David Frank
Creative Director: Michael Spoljaric
Copywriter: ME!
Designers: Hunwoo Choi
@NikeBasketball Social Team: Peyton Weiss and Abby Mangum
Producers: Caroline Dugoni and Jessica Yrigoyen
Studio Manager: Elijah Graham
Account Manager: Jesse Schwarz and Katie Cho
Product Managers: Bronsom Yim and Eric Avar
Creative Partners: Rodney Passè