"Bug Botanist"
The Ask: Create a wide array of pieces to test what would help consumers understand a new bug spray product from SC Johnson.
What We Did: A total of 3 teams worked on this project and a lot of things got made. Here are the pieces my partner and I created.
Testimonial Creative: We created testimonial videos that ran as in-feed social posts. The purpose of these were to educate people on the product while still giving the brand some personality.
Testimonial In-Feed Videos:
**No your computer isn’t broken, they were made to have no sound for in-feed.
The Team:
Junior Copywriter: Topacio Beerhalter
Junior Art Director: Leslie Lechner
Animator: Alice Hur
Creative Director: Slate Donaldson
Type of Work: Social
Client: Bug Botanist from SC Johnson
Agency: Decoded Advertising