Caldrea — Topacio Beerhalter

"Caldrea"

The Ask: Concept, shoot, and write a whole new look and tone for the Caldrea website.
What We Did: As the lead team on this project we worked from start to finish to tell the distinctive stories of each individual scent by
planning the concept, stories, and set design.
My Role: As the lead writer, I wrote each fragrance story and updated copy from the stories down to the checkout copy.

You can see the entire website HERE.

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The Team:
Junior Copywriter: Topacio Beerhalter
Junior Art Director: Leslie Lechner
Creative Director: Brian Choi
Producer: Chloe Scott
Director: Eddie Schneckloth
Type of Work: Website Relaunch
Client: Caldrea from SC Johnson
Agency: Decoded Advertising