"@NikeWomen"
The Ask: Create a tone of voice and messaging for @NikeWomen social channel.
My Role: For almost a year, I was the voice of @NikeWomen and was in charge of reviewing all copy that was posted on the channel. I also stepped in to write copy and make tweaks from post to post.
You can find all posts live on @NikeWomen.
You were #BornReady to...
🤎 "Share warmth" @marygainz_
🤸♀️ "Change the game" @penniipounderr
🔥 "Be an unstoppable woman" @cweekes_pur
ICYMI, on @nikewomen it's International Women's Day every day 💥 To bring our DMs to life we partnered with @shira_no_filter and created a whole 🌎 from your answers. Tell us what you were #BornReady to do in the comments ⤵️
@deynacastellanos was #BornReady but it wasn’t always easy. When others told her girls couldn’t play football, her mom stood strong behind her saying she could 💥
With her unwavering support, Deyna has gone on to be a player for @atletifemenino and the Venezuela National Team ⚽ while also receiving a nomination for “The Best FIFA Women’s Player” in 2017.
So here’s to the mother, sister, coach, and bestie behind every dreamer 🙏🧡🔥
It’s more than a studio, it’s a family. Debbie Allen Dance (@officialdadance) is home to two 15-year old dancers Grace McDaniel (@grace.anari) and Ava Lee Bolkelberg (@ava_lee_official). Here Grace and Ava have been able to discover who they are through community and dance; allowing them to Own The Floor.
“Dance gives me the confidence to be myself, not care what people think of me, and just shine away.” 🌟
Nominated for a Grammy. She did that. Graduated college? SHE DID THAT TOO 💥
Megan Thee Stallion is more than just a rapper and dancer. She's a hottie who stays true to herself by fulfilling her own dreams and her family’s legacy by graduating from Texas Southern University, class of 2021.
“Don’t judge me by how I dress, don’t judge me by how I talk, cause I’m still an educated woman.”
🚨 BIG NEWS 🚨 We've signed our first student athlete: Reilyn Turner (@reilynturner) 😍
"As a Black woman and Mexican American, I think about those who have paved the way for me and how they used their platforms to create so much change, even beyond sport. I hope to be a role model for those around me and those after me."
This new evolution of our athletes gives rising stars a voice to tell their story, but also the stories of their communities. Who do you want to see us partner with next? 👀
“People assume that if you’re plus size you want to fade into the background and just wear black. With me and the girls in @thecurvecatwalk, we don’t wanna hide in the background, we wanna be seen.”
If you got it flaunt it mama 💃 @itstrinanicole, dancer and creator of The Curve Catwalk, is giving women everywhere the space to dance, strut, and jiggle with pride 🌟 She’s also our newest guest editor for Bra By. Stay tuned for more on how to Support Your Girls (both your breasts and your besties).
As FC Barcelona Femení tackles a new season, we sat down with them to talk about how elevating their game, building team trust, and finding their footing as a team led to them winning their first Champions League last season.
“It comes down to the girls getting to know each other better and better. We’ve put a lot of hard work in and the progression we’ve made the last few years has been really big. As a team but also as individual players, everyone has reached higher levels. And if you put that all together it leads up to winning the Champions League.” - Lieke Martens, Midfielder
6 marathons in 7 weeks. Shalane Flanagan just 👏 did 👏 that.
We've loved following this marathon legend’s journey to falling in love with running again. We've loved watching all those behind the scenes who support her – from her biggest fans like her son Jack, to the team getting her prepped for every starting line.
Shalane truly is living proof that moms are superheroes... and that if you love something, you'll do it forever. Relive her whole story over on her account @shalaneflanagan.
Take a hike. No, but like actually take a hike and if you do, do it with @evemeetswest, founder of @hikeclerb. 🏃🏽♀️After noticing the lack of women and BIPOC in the outdoor space, Evelynn put on her boots and got to work by creating Hike Clerb, a space that brings women together to learn and heal in nature.🌲Check out the rest of Evelynn’s story at the link in the bio. #ACG