"Air Max Muse/Air Superfly"
The Ask: Create a campaign that celebrates the launch of the Air Max Muse and Air Superfly.
What We Did: Worked with the Creative team extensively to create a social campaign that brought to life the creative world they built.
My Role: As the Creative Lead for @NikeSportswear Social, I worked with our Art Directors and Designers to curate our social world across Nike and Athlete Social Channels. All while ensuring it brought to life the idea and line of “Leaders of the Pack.”
HERO VIDEO
Instagram Post HERE
AIR MAX MUSE
Instagram Post HERE
TYLA
AIR SUPERFLY
Instagram Post HERE
RHASIDAT ADELEKE
Instagram Post HERE
KARINA
Instagram Post HERE
The Team:
VP of Global Women’s Team: Zarna Surti
Creative Directors: Lee Owens, Patty Wong, and Kelly Letourneau
Art Direction: Claire Kang, Jenn Lee, and Lulubi Garcia
Copywriter: Maya Henderson
Social Creative Lead: ME!
Social Strategy Lead: Courtney Wright
Producers: Marisa Lentoni and Syd Rafter
Studio Manager: Erin Kent
Account Manager: Lex Chase, Leslie Cheng, Kenzy Isnady, and Sahar El Guindy
Creative Partners: Daniel Sannwald
BTS Shooter: Charlie McHarg
Production Company: AP Studios