"Ava Rover"
The Ask: Create a campaign that launches a new Nike Product: Ava Rover.
What We Did: Worked with the Creative team extensively to create a social campaign that brought to life the creative world they built.
My Role: As the Creative Lead for @NikeSportswear Social, I worked with our Art Directors and Designers to curate social extensions and reimagine how we approached campaign launches to feel more in line with how our consumer sees the world.
HERO VIDEOS
SOCIAL EXTENSION VIDEOS
In partnership with the creative team we concepted and executed these videos as part of our sustain phase.
HERO STILLS
All assets can be found live on @NikeSportswear.
The Team:
VP of Global Men’s Team: Dave Frank
Creative Directors: Kimou Meyer
Art Direction: Brian Bantong and Roberto Rodriguez
Copywriter: Kennedy Rasberry and Will Roelke
Social Creative Lead: ME!
Social Strategy Lead: Courtney Wright
Producers: Jessica Yrigoyen
Studio Manager: Sara Bloch and Erin Kent
Account Manager: Nuria Puigbo Correro and Daniel Switzer
Creative Partners: Boogie